Pay Per Click (shortened to PPC) training will help you learn how to create, manage, optimise, and report on paid search campaigns. Consisting mainly of Google AdWords and Bing Ads, this training will help you learn how to create targeted keyword campaigns
Learn how to get the PPC account set up in Google AdWords and Bing Ads
Learn how to target users through keywords, their match types, bid amounts, and their landing page
Learn how to see what keywords are triggering your ads, and how remove or add new keywords
Learn how to create engaging ad copy and increase the number of relevant clicks on your ads
Learn how to report on the performance of your PPC campaigns
Throughout our training courses, you'll become certified in certain aspects of PPC
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